Professor Melanie Calvert, PhD, is Professor of Outcomes Methodology at the University of Birmingham UK. She is Director of Birmingham Health Partners Centre for Regulatory Science and Innovation and Director of the Centre for Patient Reported Outcomes Research which aims to optimize the use of patient reported outcomes (PROs) in clinical trials and routine care, to improve service delivery, enhance patient care and outcomes and ensure that the patient perspective is at the heart of health research and healthcare decision-making. She has led PROs research with the Midlands and Wales Advanced Therapy Treatment Centre, the National Institute for Health and Care Research (NIHR) Birmingham Biomedical Research Centre and is the theme lead for PROs research within the NIHR Oxford-Birmingham Blood and Transplant Research Unit in Precision Cellular Therapeutics